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Claro partners with JCDC

Published:Thursday | April 15, 2010 | 12:00 AM
Claro marketing manager Joseph Oates. - File

Telecommunications company Claro has partnered with the Jamaica Cultural Development Commission (JCDC) and signed a historic agreement. At the launch held at the JCDC boardroom yesterday, it was disclosed that Claro had pumped in excess of $60 million into the annual National Festival of the Performing Arts and Jamaica Independence Festival Celebrations.

This agreement provides Claro with exclusive rights as the official mobile network for Jamaica Festival under the JCDC's present calendar of events, including the Jamaica Festival Song Competition, Festival Queen Competition and the Independence Grand Gala, over the next three years.

Joseph Oates, marketing manager of Claro, said that the company was elated to be a part of this series of events and would be adding its own elements to the production.

Exciting aspects

"Claro is committed to the development of Jamaica. As such, we jumped at the opportunity to partner with the JCDC on this venture, which will no doubt enhance the cultural development of the country and its future leaders," Oates said.

"We will be putting special touches on the individual events and adding exciting aspects which will enthral guests and participants alike," he added.

The agreement was officially signed between Minister of Youth, Sport and Culture Olivia Grange and Alejandro Gutiérrez, CEO of Claro.

Minister Grange lauded Claro and its efforts to enhance nation building through cultural development. She expressed her gratitude for the partnership and said the celebrations would not have been possible without the company's generous sponsorship.

She welcomed Claro's commitment, saying that it represented the largest contribution ever made by a corporate company in the 48-year history of the agency. According to the minister, "strong private-sector partnership is a critical component of the JCDC's overall rebranding and revitalisation strategy."

Grace Silvera, executive director of the JCDC, was equally thrilled, and extended her appreciation on behalf of the JCDC to Claro.

"The JCDC was established to preserve and sustain the nation's cultural heritage while promoting the creative talents of the Jamaican people. This agreement is an extraordinary one that will have a far-reaching impact on our nation's advancement. Claro's significant partnership will make our series of cultural events over the next three years a reality and a grand success," Silvera said.