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Seprod pumps more into Primary Champs

Published:Wednesday | April 21, 2010 | 12:00 AM

Ryon Jones, Gleaner Writer

In its continued effort to develop track and field from the grassroots level, the Institute of Sports (Insports) will for the 29th year stage the Insports/Swizzzle Primary Schools Athletics Championship, which has been boosted with a significant sponsorship increase of $1.3 million dollars from Seprod.

The meet will be held on May 4th, 6th, 7th and 8th at the National Stadium.

"It is not about the money, it is about what Insports is doing for the youngsters. The Primary School Championship is the developing ground for the youngsters, giving them something to work towards," said Marcia Kitson-Walters, sales and marketing manager of Seprod. "This is our way of giving back to the wider Jamaica."

She added: "Economic times are getting harder and things are far more expensive, so for Insports to provide a meet of this calibre it takes money, and so the budget was increased significantly and hence the result of us making a larger contribution this year." she added.

The organisation's role

The chairman of Insports, Reverend Al Miller, noted his organisation's role in sports development.

He said: "The Institute of Sports is responsible for the development of sports from the community level to the top level and hence they must ensure that there is a programme and a system for the effective development of every sport.

"Track and field is a major sport in this country, one that has put us on the world map and therefore we must ensure that there is a programme for the systematic development of this sport," he added while speaking at the event's launch at the Hilton New Kingston hotel yesterday.

"So the Primary School Championship is one of the events that we do every year in laying that foundation for the development of track and field," he added.

Swizzzle, which has been one of the major sponsors of the championship since 2003 when it injected $300,000, is once again on board, with sponsorship now standing at $2m.

Defending champions Naggo Head Primary will compete with 68 other schools in 36 events, which will be separated in four classes: Under-8, Under-10, Under-11 and Under-12. The meet will commence on 9 o'clock each day.