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Arlene Martin takes Negril feel to CFW

Published:Friday | April 23, 2010 | 12:00 AM
Pulse model and M.A.C. campaign star Nicole Grey wears a 'Drenna Luna' creation at the 2009 Caribbean Fashionweek. - Contributed

With an innate desire to create beautiful things, Jamaican designer Arlene Martin presents a clean, simple and sophisticated aesthetic with her fashion line 'Drenna Luna'.

After making her smashing runway debut at the region's biggest fashion and lifestyle event, Caribbean Fashionweek (CFW), in Kingston, Jamaica, in 2009, Martin returns to CFW this June 10-13, eager once more to showcase and explore sensuous feminine silhouettes for the modern woman.

Inspired by the flow and tranquillity of Negril - an established tourist recreation area on the western end of Jamaica - Martin hopes to capture and present her muse on the runway.

"Each time I got down to work on the collection, I couldn't get Negril out of my mind. It was the location for my imaginary muse and my escape," she said. "The quiet sophistication of the destination inspired the looks and colours for my upcoming CFW 2010 line. The simplicity is classy in its construction, and the colour and fabric choices reflect an easy sophistication. It will satisfy the style sense of the beautiful, confident woman."

Predominantly a self-taught designer, after experimenting on her own for few years, Martin honed her skills in garment construction at the Heart Academy in Jamaica.

The 'Drenna Luna' line will be on show alongside designs from some of the world's most established and rapidly burgeoning designers from across the Caribbean, Europe and North America, who will participate in the 10th renewal of the Pulse-produced CFW. In addition to designer collections, the event features an exhibition, a business development forum, celebrity performances from international recording artistes and after-parties.

The Pulse Foundation's Haiti Art and Fashion Project will be highlighted with a benefit night for the rehabilitation of that island's creative arts and fashion industries.