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Caribbean Fashionweek 2012 gets set

Published:Thursday | March 15, 2012 | 12:00 AM


Caribbean Fashion-week (CFW), the Caribbean's premier fashion and style event, will again be held at the National Indoor Sports Centre, this time from June 7-11.

The event was informally launched in the United Kingdom during London Fashion Week last month, where some of the region's best fashion designers showed collections at the first-ever International Fashion Showcase, organised by the British Council and the British Fashion Council as part of London Fashion Week.

Pulse, CFW producers and presenters, used the opportunity to engage the international fashion community and to promote wide participation in the 2012 event, which will incorporate a number of new features this year.

The Caribbean Development Agency, run by Pulse boss Kingsley Cooper, had last month included a CFW feature in the Look Book for the Caribbean Collections in London. Most of the designers who showed in London will also show collections at CFW.

European and African industry heavyweights such as Federico Poletti of Vogue Italia; David Pun, buying director of Harvey Nichols; Toccara Jones, winner of America's Next Top Model and star of TV One's Donald Trump's The Ultimate Merger; Stefan Seigal of Not Just a Label; Giorgia Catarini of Italian Glamour and Regina Jere-Malanda of New African Woman have either confirmed their attendance at CFW or expressed a keen interest in attending.

Confirmed UK designers for CFW include emerging designer Jhaniel Smith and CFW favourite and Vogue designer Gavin Douglas.

Giant step

Caribbean Fashionweek takes another giant step forward in 2012, as Pulse redoubles its efforts to take Caribbean fashion to a place of enhanced respect, recognition and profit, at the centre of world fashion. This initiative continues to be executed in partnership with Caribbean stakeholders, including the Caribbean Export Development Agency, the Caribbean Fashion Industry Association, Jampro, the Jamaica Tourist Board, various related government and non-governmental agencies, as well as other regional stakeholders and industry professionals.

Approximately 50 designers from 20 countries participate each year. The CFW Business Forum, Exhibition, superstar concert performances, supermodels, after-parties, tours and fabulous experiences will all continue in 2012.

According to CFW organisers, the event has brought the world of fashion to the region, as it seeks to focus international attention on what the Caribbean has to offer, while at the same time working with stakeholders to build capacity and generate business for Caribbean stylists.

In the process, CFW designers have been featured in Vogue, The Associated Press, The Independent, Fashion TV Paris, The New York Times, i-D, The BBC and a host of other media around the world. The event has received a number of awards and has been recognised by no less an entity than British Vogue, as an important new development in world fashion.

The challenge remains to effectively assist Caribbean designers in their efforts to build their businesses, so that they can take full advantage of the marketing that the event creates, utilise the experience gained, the international press generated, the buyers' marketplace provided, and the business forums presented. Fashionweek continues this process in 2012.