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CB Foods promises continued support to health walk/run

Published:Thursday | March 15, 2012 | 12:00 AM
Children flock the Caribbean Broilers' mascot after the 5K health run/walk in Portland recently.

Gareth Davis, Gleaner Writer


CARIBBEAN BROILERS (CB) Foods has recommitted to sponsor the Boundbrook Seventh-day Adventist District Youth health run/walk, following its conclusion recently.

Director of sales, marketing and customer care at CB Foods, Bob Mason, who also attended the event, told The Gleaner that his company was seeking to extend its roots sponsorship and contact outside of Kingston to rural parishes, as their products are sold islandwide.

"Over the years, we have been quiet. We have also done a lot of above-the-line and below-the-line advertising and marketing, but we want to spread our wings elsewhere, and this is just one way of saying thanks to our consumers for the support," said Mason.

He added: "We eagerly commit to the sponsoring of this five-kilometre event, and CB Foods is determined to be involved in more of these kinds of events, which is promoting good health. We will definitely be on board next year, with a more attractive sponsorship package."

More than 70 persons took part in the five-kilometre event, which started shortly after 7 a.m. from Snow Hill in Portland to Boundbrook. The age of the participants ranged from six to 72 years.

Antonio 'Odel' Pierson won the run in the male category in a time of 24 minutes, while Tashara Mcintosh won in the female category in 31 minutes.

Event coordinator Rafique Miller expressed delight at CB Foods' involvement along with the commitment given that they will remain on board with an improved sponsorship package.

"It was a good event involving friendly rivalry. The turnout was excellent, and we had a larger turnout of females than males. We intend to continue this event and to make it into an annual one. I would like to thank all the team players, our sponsor, donors, and participants."

Proceeds from the health run/walk are to provide aid to shut-ins and the less fortunate across the district.