2012 M-Class Mercedes-Benz launch a success
Christopher Serju, Gleaner Writer
Judging from the impressive turnout at Wednesday's launch of the 2012 M-Class Mercedes-Benz, the pre-event publicity really worked.
With most persons turning up on time for the 6 p.m. start, Jacqueline Sangster, general manager of Silver Star Motors Limited, allowed guests some time to mingle before officially starting the proceedings. Then she kept things simple, with a brief statement and a short video presentation on the latest from the prestigious marque, much to the delight of those in attendance.
Sitting majestically astride two sets of 19-inch tyres which straddled light alloy rims, the new M-Class spoke volumes for itself, as potential owners fussed about and took turns checking out and comparing the latest features.
For some persons, it was more of a social occasion as they chatted with new friends, a glass of wine in hand, or snacked on hors d'oeuvres.
The seasoned Benz enthusiasts, however, had a lot of questions about the new three-year service deal, checking out loan options with representatives of financial institutions.
Waiting my turn to get close up with the evening's star, I sampled the desserts prepared by Alecia James of Signature Cakes & Desserts out of Montego Bay. As much as some were with the car, I was very impressed by her tasty and colourful offerings. The white chocolate passion fruit mousse was a big hit, with the tartness of the fresh passion fruit providing a real burst of excitement for the taste buds.
Maybe it was my bias for the flavours of local agricultural produce that had the coconut cheesecake running a close second, with red velvet French macaroon with peppered ganache and hazelnut mud pie rounding out the range of tasty offerings.
Then there were the personalised Mercedes-Benz M&Ms which really put the cap on a well-planned and executed launch, which for Sangster and the Silver Stars Motors Limited team at 51 South Camp Road was a real winner.