Thu | Jun 24, 2021

Montego Bay gets ready for Uberblue

Published:Saturday | March 24, 2012 | 12:00 AM
Chruemar Dent


Partygoers will tonight enjoy themselves when MuskENT stages the Appleton Uberblue party at Pier One in Montego Bay.

"No other party event in the city offers the kind of entertainment persons experience when they attend Uberblue. From the decor, music, liquor, food to inclusive vibe we offer. It's beyond your ordinary entertainment. It's luxury personified," said Chruemar Dent, head of MuskENT.

Uberblue will feature a glitzy 100-foot entrance, High Rollers Hypnotiq lounge area, a VIP lounge with a Skybox DJ, free ice cream all night by Häagen-Dazs, a display by The Gloustershire Hotel, and a Tetley detox area.

Dubbed 'Haute Couture', Uberblue has secured title sponsorship from wine and spirits company, Wray and Nephew Limited.

"Sponsors play a crucial role in the success of events, and we are happy to align our event with a strong brand such as Wray and Nephew through their products. Uberblue is about being innovative and different, and patrons will experience the difference come this Saturday," added Dent.

"An element of mystery is what has worked for us in enticing patrons and even other promoters to experience the event. Everyone will feel like a celebrity once they step through the entrance with the kind of atmosphere that we have worked hard to create," the party promoter noted.

Admission for the party is $1,000, and there will be a two-for-one ladies special at the gate. Patrons will pay $4,000 at the gate, or $3,500 (presold), in order to access the VIP area. The event is also being staged in association with John Swaby Lighting and Lipstickk ladies.