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Rapid True Value shows off remodelled Fairview store

Published:Friday | March 30, 2012 | 12:00 AM


THE WESTERN city of Montego Bay, St James, was officially introduced to Rapid True Value's remodelled store at Fairview Shopping Centre last weekend, where the event also celebrated customers with appreciation-day activities

"We reset some of our big stores as part of our Destination True Value (DTV) concept, starting with the Lane store in Kingston, and continued here in Montego Bay," explained Errol Mighty, acting chief operating officer of Hardware and Lumber - parent company for Rapid True Value.

"It's a multimillion-dollar project that was started in 2010, and it is really about improving the customer experience in the store."

Islandwide project

Mighty said the DTV project, which is earmarked for all 11 store locations islandwide, is focused on improved merchandising, store layout, lighting and variety of products available.

"This is part of the plan to reinforce Rapid True Value stores as the ultimate hardware and home-improvement destination," he added.

Customers were treated to discounts on all items, and got the opportunity to interact with key suppliers and participate in product-information sessions and workshops as well as entertainment.

Rapid True Value's Marketing Manager, Novelette Harris, told The Gleaner customer-service training is critical to driving the company's initiative, as more emphasis is now placed on product knowledge to address queries and concerns from clients.

She noted that the training component was integral and is a "big plus" as the company's database includes a large number of do-it-yourself shoppers.

The Rapid's DTV transformation project was led by internationally trained professionals and a team of local employees.