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Sean Paul gives Remy VIPs a good show

Published:Tuesday | April 3, 2012 | 12:00 AM
Sean Paul before his performance.
The Remy Martin girls from left: Lajean Lee, Carisse Wright, Rachel Hardy and Stephanie Bignall. - Photos by Carl Gilchrist
A section of the crowd at the Remy Martin Fly Away concert featuring Sean Paul at the Sandals Grande Riviera Beach and Golf Resort last Saturday night.

Carl Gilchrist, Gleaner Writer

Twenty-two VIP guests from The United States flew into Jamaica, courtesy of Atlantic Records and Remy Martin Cognac, to see dancehall superstar Sean Paul perform at Sandals Grande Riviera Beach and Golf Resort, last Saturday night.

They joined scores of other guests from the resort and a lucky Jamaican, Annette Grandison Bennett of St James, who was scheduled to take up a weekend won in a Remy Martin promotion, to watch the Grammy-winning entertainer in action on the Remy Martin Fly Away Concert.

Sean Paul did not disappoint, packing hit after hit in a 40-minute performance at the resort's beach club, on a show produced by Walter Elmore.

Sean Paul started with Get Busy before moving into Give It Up To Me, then his first single from the Tomahawk Technique album, Got 2 Luv U, a recent number one in Europe.

He then went back in time for hits like Baby Boy, Deport Them, Hot Gal Today, Like Glue and Gimme the Light.

Then once more, he drew from Tomahawk Technique and came up with Body before he previewed a special song, Hold on to Your Dreams.

"I wrote this song for Jamaica's 50th anniversary," Sean Paul told the audience, which joined in the catchy refrain after a while.

He followed up with I'm Still in Love With You and sampled a couple other songs before returning to the album for She Doesn't Mind. He closed with Temperature and We Be Burning.

The audience seemed to love every minute of the performance.

"The collab with Remy is an idea I had a long time, to bring people here to have a performance here, to help them experience a little bit more of what I love so much about the country," Sean Paul had told the Gleaner prior to his performance.

He explained: "I did a promotional thing in New York and explained my thoughts and what I want to do and they were like ready, hooked up with radio station and record company, they had a meeting and said 'let's do it!' Hopefully, we can do more and more things like this."

Opportunity to expand

Pascale Sold Rangel, Caribbean zone manager for Remy Cointreau Group, manufacturers of the cognac, said the occasion was an opportunity to expand the product's consumer base.

According to Rangel, who is based in Antigua: "It's been available in Jamaica for the past two years and not necessarily known by most consumers. It's a bit of an extension of an arrangement we have with Sandals Resort for Sandals to carry Remy Martin in all the resorts in all the Caribbean islands."

"We created a promotion across the Caribbean and the United States where we have 22 VIP guests that came to Jamaica for 24 hours, to come and see Sean Paul performing, and Remy Martin and Atlantic label actually invited them to come and have a great time in Jamaica," she explained.