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Riu launches 2012 Independence packages

Published:Wednesday | April 4, 2012 | 12:00 AM

Janet Silvera, Senior Gleaner Writer

WESTERN BUREAU:

RIU HOTELS and Resorts Jamaica has rolled out a number of '2012 is Golden at Riu', packages to the island's local travel agents.

Unveiled to their local partners, the Jamaica Travel Agents Association (JATA) during its annual general meeting at Riu Ocho Rios last Thursday, the booking window for the promotion is April 6 to August 6, for travel between April 6 and December 23, 2012.

"Jamaica's 50th celebration of Independence is a major milestone, and we want to celebrate this occasion right along with every Jamaican," stated Riu's director of sales Angella Bennett.

According to Bennett, local travel agents have supported the chain, which now comprises the largest all-inclusive hotels on the island. "And so through the assistance of our local agents, we want to the maximum of our appreciation by offering major discounts, group goodies and added values for those special occasions this year."

The incentive packages centred around the number '50', are being promoted on the basis of 'Golden Value Added' opportunities. The target market for the Golden packages are honeymooners, birthday and wedding anniversary celebrants.

Sweetening the Jamaica 50 pot, Golden Value Added package holders will get US$50 off their total package, double room upgrade, welcome cocktail, J$4,000 spa credit for a couple's 50-minute massage, along with a fresh exotic fruit basket in room upon arrival and 50 per cent discount on a sunset and snorkelling cruise.

This is in addition to the fact that all Jamaica 50 clients, no matter what package, enjoy a US$50 off their total package, 50 per cent off a sunset and snorkelling cruise and welcome cocktails on arrival.

The resort has not left out social and corporate groups and to entice this segment of the market is offering one person complimentary accommodation for groups of seven to 14 rooms, while groups of 15 rooms or more automatically get a free room.

"But that's not all," boasted Bennett, "We are guaranteeing two room upgrades, 50 per cent off conference room and free cocktail party and a one hour open bar, plus a 20 per cent off any 60-minute spa treatment."

The JATA members who are able to sell the packages are also being offered a commission of 15 per cent, an unprecedented move in the current economic climate.

janet.silvera@gleanerjm.com