Young business owners inspired to take the next step
"I was inspired by Jochen Zeitz's knack for putting the right people in the right jobs, no matter what their qualifications were. I hope to make The Production Lab into a worldwide brand and Zeitz's insights into analysing people's gifts and their passions and putting them to work will be invaluable as I take the next step," said Kimala Bennett owner of the Production Lab following the National Commercial Bank (NCB)-sponsored conversation with PUMA Chairman Jochen Zeitz at the Wyndham Kingston Hotel on March 30.
Some 50 of NCB's youngest and most promising business clients were invited to attend the event to learn from the international business leader who became CEO of PUMA at age 29 and transformed the company from a low-priced, undesirable brand into one of the top three brands in the sporting-goods industry. The event took the format of a conversation moderated by NCB's General Manager for Marketing Communications and Service Delivery Sheree Martin.
"Providing this level of exposure to our young business clients is in keeping with NCB's commitment to the local business community and forms part of the group's 175th anniversary celebration activities which are focused on showing appreciation to customers and acknowledging their support," said Martin.
In her expression of gratitude for the opportunity, another young entrepreneur, Kamla Whitelocke, agreed that, "Zeitz was an inspiration; his presentation showed the importance of innovation, integrity, teamwork, corporate vision and fresh bright minds that can elevate even small businesses to greater heights of achievement."
Fielding questions from Martin, Zeitz offered advice on how to ensure business success, the importance of protecting the environment, personal motivation and strategic thinking. He also commended the four core PUMA values for others to adopt in their business practices: fairness, honesty, creativity and positivity.
In addition to sharing successful business strategies, Zeitz lauded Jamaica for its mesmerising culture and talented athletes.