Thu | Jun 24, 2021

Youth Focus: Jami Lake - Fashion designer par excellence

Published:Saturday | May 5, 2012 | 12:00 AM
Fashion designer Jami Lake.
One of Jami Lake's designs.

Renée McPherson, Youth Focus Writer


With a passion for fashion, 19-year-old Jami Lake is on a mission to showcase that style is not just about looking your best, but also about character and making personality come alive.

"The idea of looking effortless is always in season with every designer's fashion collection," said the young fashion entrepreneur, whose line is called Futurista.

"Fashion was meant not only to make women more beautiful, but also to reassure them, giving them confidence. The beauty of ensembles changes with time, and in the future, they will be spectacular!"

The St Ann native and past student of Mount Alvernia High School in Montego Bay, describes her line as the epitome of outfits that will bring out a lady's forte and sex appeal.

Heart in fashion

But being a fashion designer was not top of the list for Lake's parents, who believed strongly in getting a good education and what they considered a "good career", with pharmacology being their preference.

With her life and heart in fashion, Lake enroled at the Montego Bay Community College to study textiles and designing.

"They say nothing is a walk in the park, and I could not agree more with that quote," she noted. "But with determination, I made the cut and gained my associate degree in textiles and designing, but this was only my first step on the runway to success."

She is pursuing the fashion designing programme at the Edna Manley College of the Visual and Performing Arts.

"I love that sound the machine makes when it is turned on. When I think of designing, other terms are linked such as creating, producing, and imagining. It is definitely fun and exciting to create something that I know most women would wear, feel comfortable and confident in," the fashion lover confessed.

Lake operates under the philosophy that a woman should always feel confident and good about herself. "If I can help accomplish that goal with my designs and styles, then, of course, I get excited. I live it, I breathe it, and it's my expression!" she said. Some of Lake's designs are inspired by indigenous Australian aboriginal art.