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Crazy Jim's sweet future

Published:Monday | May 7, 2012 | 12:00 AM
Some of the exhibits at the recent Expo Jamaica, held at the National Arena, Independence Park, St Andrew. - Winston Sill/Freelance Photographer

Keisha Hill, Gleaner Writer

Bright colours, delicious flavours, a dash of fruit and nut, a little taste of Jamaican rum, as well as vodka, are ingredients of the new ice cream and milkshake products now being marketed by Smith & Stewart Distributors Limited. These were among the offerings at the just-concluded Expo Jamaica held at the National Arena in St Andrew.

Smith & Stewart Distributors prides itself on being the largest local manufacturer of ice cream, under its flagship brand Crazy Jim. The company recently expanded its product portfolio with the addition of a line of tasty milkshake, aptly titled the Crazy Shake, in four delicious flavours: cherry, chocolate, eggnog, and vanilla.

Novel ideas

Yolande Fullwood, sales and marketing manager, told The Gleaner that the milkshakes are targeted at young children and adults; and with children making up a significant part of its customer base, the company's product development unit is constantly looking for novel ideas.

"Extensive taste-test sampling was conducted across the island among our loyal customers, and we are lucky to have got the thumbs-up for all the new flavours," Fullwood said.

The new ice cream flavours include orange vanilla, raisin crunch, nutty rum, fruity delite, and apple vodka. Fullwood said the launch of the new flavours is a sweet start to its golden anniversary flavour chart, in recognition of Jamaica's 50th anniversary of Independence.

"So far, the response has been tremendous, particularly from visitors to our booth during Expo Jamaica. We are confident that we are on the right path," Fullwood said.

Did you know that ...

There are 27 flavours of the locally manufactured ice cream brand.

Frozen novelties such as ice-cream cakes, bag juices and bag drinks are also in the product range.

In keeping with healthy lifestyle change, Crazy Jim's line of ice cream is manufactured with zero trans-fat - a welcome health benefit.