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Confidence brings crown for Ava Maria

Published:Saturday | May 19, 2012 | 12:00 AM
Miss Jamaica World Cornwall 2012, Ava Maria Campbell (centre), is flanked by first runner-up Candice McLeod (left) and second runner-up Leoni Daley during the coronation of the pageant at the Sunset Beach Resort and Spa in Montego Bay recently.-Photos by Janet Silvera
Saneta Kerr, who won 'Best Legs'.
Leoni Daley, who won 'Best Skin Tone'.

Miss Jamaica Cornwall 2012 chosen

Janet Silvera, Senior Gleaner Writer

WESTERN BUREAU:Twenty-two-year-old promotions coordinator, Ava Maria Campbell, is Miss Jamaica World Cornwall 2012. The former Montego Bay High School student, who made the news a few years ago when she gained 10 distinctions in the CXC (Caribbean Examination Council's examinations), oozed undeniable confidence two Sundays ago, outpacing seven other beauties to cop the coveted title at the 'rebirth' coronation at the Sunset Beach Resort and Spa, Montego Bay.

Having left the Cornwall county several years ago, the pageant returned to the west with much pomp and pageantry under the stewardship of executive producer, Complete Entertainment Service's, Junior Taylor.

great competitors

Taylor and his team presented some of the county's best, including Campbell, who walked away with sectional prizes: 'Best Figure' and 'Most Aware'; Jihan Lebert; Roxanne O'Gilvie; Latoya Stewart, 'Most Congenial'; Saneta Kerr, who also copped 'Best Legs'; Candice McLeod, 'Best Smile'; Leoni Daley, 'Best Skin Tone', and Lasana Lewis, 'Most Photogenic'.

Campbell faced stiff competition from first runner-up and crowd favourite, Candice McLeod, and second runner-up, Leoni Daley. However, she was a clear winner from the starting point.

"During the course of the competition, it was very difficult for me to select who would win, who would be Miss Most Congenial, for example, because all the girls are genuinely friendly, and could have copped that prize. I never thought that I would be the one to sit in this chair tonight," Campbell told Gleaner Entertainment.

Currently on a break from the University of the West Indies, where she is studying pure chemistry, the day-time promotions coordinator at Margaritaville Caribbean said a pageant is something she believes every young woman should go through. "It's grooming, it's social etiquette, it's how you present yourself in public."

not fazed

She is also excited that young women outside of Kingston are being given an opportunity to be creative and move themselves upwards. Going to Kingston to compete with the other batch of beauties in the finals of the Miss Jamaica World competition does not faze her.

"I am an orange. My personality says it all. I am bringing to this contest my vibrancy and warmth."

Campbell walked away with $50,000 in cash from D&A Investments, a gift basket courtesy of Soft Sheen Carson, jewellery from Royal Shop, four days and three nights at Hotel Riu, a dinner for two at Robin's Steakhouse, one year's gym membership at Express Fitness, and a portrait and photoshoot from renowned photographer Michael Chen.

For Taylor, the rebirth of the Miss Jamaica World Cornwall Pageant is a 'coming home' of sorts. Taylor had been in charge of the Miss Toronto Caribbean Pageant for eight years in Canada before coming home.

Taylor said he was extremely pleased with the turnout on Sunday and, with the exception of the late start, the show was good.

In fact, the audience was treated to a spectacular event that has now set the basis for events produced by Complete Entertainment Service.