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Hennessy VS Jamaica 50 sales go well

Published:Tuesday | May 22, 2012 | 12:00 AM
Minister of Youth and Culture Lisa Hanna shows off her commemorative Hennessy Jamaica 50 bottle after the launch of the item last month. - Contributed

Davina Henry, Staff Reporter

Less than a month since the launch of Hennessy VS Jamaica 50, the sales of the limited-edition bottles are going well.

Hennessy Brand Manager Debbian Spence-Minott provided confirmation regarding the sales of the 24,000 bottles that have been made.

"What we've done is we've held back the sale of the regular Hennessy bottles and replaced them with the Hennessy VS Jamaica 50 edition bottles. The Hennessy VS Jamaica 50 is the 'must drink' cognac of the year," she said.

Whilst unable to go into specifics about the exact figures of sale, Minott stressed that sales so far have been better than last year.

"There definitely has been more interest in this new bottle. People are buying it even if they aren't drinking it, they are buying it for the label so we are seeing where sales have definitely grown this year," Spence-Minott told The Gleaner.

Minott further stated that, even before the official launch, individuals were already requesting the bottles.

The brand further seeks to enhance the sales of the bottles by having a special display set up at the PriceSmart shopping centre.

"We are gonna have a special display in PriceSmart. Normally, PriceSmart would only carry the smaller 750ml Hennessy bottles, but because of the Hennessy VS Jamaica 50 limited edition, one-litre bottles that are now available, they have decided to carry those also," Minott said.