Sun | Jun 20, 2021

Tree of Hope for breast cancer bears fruit!

Published:Monday | June 4, 2012 | 12:00 AM
Kelly Tomblin (left), chief executive officer of the Jamaica Public Service tags a ribbon to the Jamaica Cancer Society's Tree of Hope during the Private Sector Organisation of Jamaica Chairman's Club Breakfast Forum at The Jamaica Pegasus hotel in St Andrew on Tuesday. Looking on is executive director of the Jamaica Cancer Society, Yulit Gordon. - Ian Allen/Photographer

The Jamaica Cancer Society's Tree of Hope bore fruit to the tune of approximately J$1.3 million. All this within an hour of its launch at the Private Sector Organisation of Jamaica chairman's breakfast on Tuesday by the organisation's president Joseph Matalon.

There were promises of more pledges to come. The Tree of Hope is the vehicle through which the society hopes to raise J$10 million to go towards funding the replacement of the mobile mammography unit. The funds from this Saturday's Relay for Life will also go towards the unit.

The Tree of Hope is expected to attract two streams of funding: corporate donations and individual donations. The former will be pursued through contacts with various companies and the latter through the sale of cards in the memory of family members who have lost the battle with the disease, or in celebration of family members who are cancer survivors.

The Tree of Hope will be moved to various locations across the island where the cards will be sold and donations solicited. After the cards are purchased, they may be placed on the branches of the tree or sent directly to their respective loved ones.