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Wisynco retools for growth

Published:Sunday | June 10, 2012 | 12:00 AM

Marcella Scarlett, Business Reporter

Wisynco Group Limited has announced an investment of over US$6 million to upgrade its manufacturing capacity and facilities at White Marl, positioning the company to meet increasing demand locally and internationally for its products.

Currently, the beverage company has a production capacity of one million bottles per day and is looking to increase capacity to 10 million bottles per day by the end of next year, Devon Reynolds, director of manufacturing, told Sunday Business during a tour of the plant on Friday.

"We are a little way down, but we are working on it," Reynolds said.

So far, the company has spent about US$2.6 million to purchase three machines - one to make new bottles, one to make the blends and beverages, and the third to pack cases.

A fourth machine, a blow moulder, which is used to make hollow plastic parts, costing approximately US$1 million, is expected to arrive at the factory later this year. This machine boasts 35 per cent more energy efficiency than the existing machines at the factory, Reynolds said.

Additionally, the company has created a wastewater treatment plant for "environmental" reasons, said Wisynco managing director William Mahfood.

The new plant is designed to treat all wastewater coming from the factory, Reynolds said. It will have an aquarium at the end and will treat water so that it can sustain fish life.

Fully operational by October

He said construction started in April and the plant would be fully operational by October. The estimated cost is US$1.2 million.

The introduction of these newer machines will see the company operating with more energy-efficient equipment and also expand production capacity," Mahfood said.

He boasted that the company recently received the Foundation for Food Safety System (FSSC 22000, and IS 9000) certification.

"With these certifications, we are able to meet consumer, government, and legal requirements in domestic and export markets. Both certifications are worldwide benchmarks of food safety. That we have achieved these speaks to the high-quality systems we have in place in our facilities," Mahfood said.

Minister of Industry, Investment and Commerce, Anthony Hylton, congratulated the company, saying that international certification was "the only guarantee to staying competitive in a global environment".

Wisynco is the manufacturer of several brands, including its proprietary Boom Energy Drink, Bigga soft drinks, and Wata water. The company distributes about 4,000 products, including Coca Cola.

"Our products are doing well overseas. In fact, Bigga has just become the official soft drink of Golden Krust Patties in the USA, and that serves only Bigga sodas in its more than 100 restaurants far and wide, including New England, New York, Georgia, and Florida," said Wisynco marketing director Fran├žois Chalifour.

Boom is also said to be doing well in other Caribbean countries such as St Lucia, St Maarten, Barbados, Trinidad, Dominica, and Cayman.

marcella.scarlett@gleanerjm.com