Thu | Jun 24, 2021

Sabrina's big risk pays off

Published:Monday | June 18, 2012 | 12:00 AM
Sabrina Reynolds at her flower shop in Stony Hill, St Andrew. - contributed

Robert Lalah, Staff Reporter

Seven years ago, Sabrina Reynolds made the bold move of quitting her nine-to-five job at a large St Andrew bank, and went into business on her own. Still in her 20s, Reynolds was taking a huge risk, but she had a dream of operating her own flower shop, and sitting in a cubicle all day was not getting her closer to making this happen.

"Everyone was telling me that it was a crazy idea. They were really concerned."

But her mind was made up. Even though she had no money, no other job lined up and no family to help her out, she handed in her resignation and walked out into an uncertain future.

Today, Reynolds is proprietor of a popular flower shop in Red Gal Ring in Stony Hill, St Andrew, called Unusual Creations. Word of mouth has quickly made it one of the best-known and best-supported flower shops in the area.

Reynolds managed to accomplish a goal that many think of going after but are afraid to. Today, she shares with The Gleaner five tips that she says are extremely important for persons going into business for themselves.

1. Do something that you enjoy. It will give you the passion to succeed at all costs. When you are happy it makes it all worthwhile.

2. Learn as much as you can about the field you are going into. Read whatever you can find.

3. Location is key. Finding the right location is one of the most important things you can do. Be sure there is enough traffic in the area made up of persons who would be interested in what you are selling.

4. Be sure to keep your products affordable. It makes no sense to price yourself out of the market. You are trying to build a customer base and attract as many persons as possible to your location. Affordable prices are critical.

5. Never underestimate the value of good customer service. Treating customers well, being polite and helpful to them will ensure that they are happy and willing to come back to you.

robert.lalah@gleanerjm.com