Sun | Jun 13, 2021

The consumer is still priority

Published:Thursday | June 21, 2012 | 12:00 AM


I must applaud Energy Minister Phillip Paulwell for his relentless effort to create a level playing field in the telecommunications sector. Since taking office, your performance has been exceptional. Keep up the good work. It is disappointing that Digicel has resorted to using the courts to shield itself from competition and to preserve its super dominant status as a telecoms provider.

As a consumer, I can tell both telecoms providers that the Jamaican consumer has become much more savvy than 10 years ago and we are not in any mood to accept poor service from any provider. Digicel, remember why you became a household name in Jamaica. You competed against your rival by offering better customer service, innovative products, better call plans and rates, and last, but definitely not least, sending a clear signal that you cared and understood what the customer needed.

If customers feel that as a business you can offer them better goods and services, but are unwilling to do so, then eventually you will lose them to your competitors.

Every business has a right to protect its interests, but they must remember their ultimate responsibility is to the customer.


Old Harbour