Shallow lovers of materialism
THE EDITOR, Sir:
As a mortgage-free homeowner and a pedestrian, I wish to add some ammunition to Ian Boyne's excellent and thought-provoking piece, 'Austerity and our bling culture', in your Sunday, June 24 edition.
I honestly believe that poor Jamaicans will buy these luxury brands (i.e., Mercedes-Benzes, BMWs and BlackBerrys) to show that they measure up, that they're better than their poor neighbours, and to impress people who don't like them.
In poor communities, owning a luxury brand implies success, and poor people are fooled into believing they are superior with these products.
Self-worth and self-esteem are more valuable character traits than material things.
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