Thu | Jun 24, 2021

Shallow lovers of materialism

Published:Monday | June 25, 2012 | 12:00 AM

THE EDITOR, Sir:

As a mortgage-free homeowner and a pedestrian, I wish to add some ammunition to Ian Boyne's excellent and thought-provoking piece, 'Austerity and our bling culture', in your Sunday, June 24 edition.

I honestly believe that poor Jamaicans will buy these luxury brands (i.e., Mercedes-Benzes, BMWs and BlackBerrys) to show that they measure up, that they're better than their poor neighbours, and to impress people who don't like them.

In poor communities, owning a luxury brand implies success, and poor people are fooled into believing they are superior with these products.

Self-worth and self-esteem are more valuable character traits than material things.

I am saving this article!

BARBARA JOHNSON

barbary11@yahoo.com

Kingston 5