Mon | Jun 21, 2021

Minister Paulwell keeps giants honest

Published:Thursday | June 28, 2012 | 12:00 AM


TELECOMMUNICATION GIANTS are obliged to give consumers a better deal following crucial intervention by the Minister Phillip Paulwell to ensure stiff competition within that sector.

Yes, indeed, it's like a breath of fresh air for the Jamaican populace when announcements were made - first by LIME and subsequently matched by Digicel to substantially reduced their per minute talk rate to $2.99 and $2.89, respectively.

Prior to the introduction of these rates, ordinary Jamaicans were hard-pressed to purchase credit for communication via telephone. Of course, males were more significantly affected since females were generally more ingenious in getting them to do the spending in that respect.

As a telecommunications monopoly in Jamaica, the then Cable and Wireless imposed rates which were not quite affordable by many. The advent of competition in the Jamaican market in 2001 sparked much excitement among consumers when Digicel launched its mobile service. In a mere 100 days following the launch, Digicel gained a million customers, which subsequently grew to two million in 10 years. This success was largely due to the 'goodies' such as 'double bubble', etc., that the ordinary Jamaican enjoyed. The success would have been taken for granted and that initial generosity subsided.

With LIME now stepping up the competition with generous offers to Jamaicans, all service providers in the market are obliged to ensure that they continue to enjoy popular support from the people. After all, why should you "kill the goose that lays the golden egg?" Hats off to Minister Paulwell for keeping telecommunications giants honest.