Dream Weekend lowers rates for students
Shereita Grizzle, Gleaner Writer
It may be hard to fathom that almost a year has elapsed since Smirnoff's Dream Weekend 2013. Hard as it may be, reality set in on Thursday as the Dream Team made their first stop in a series of promotional events.
Invading the campus of the University of the West Indies, Mona, the group gave students a sneak peak into the summer's ultimate party experience.
Coppershot deejay Mark Chin was on the turntables and ignited the gathering on the lawns of Mary Seacole Hall.
Title sponsors Smirnoff were on hand to refresh the students who had to present identification to get drink specials.
Under the theme, 'College Escape 2014', the promoters initiated a plan to get more college students attending the 2014 edition.
That plan will include a special price on tickets for students with identification. Dream Entertainment's Giselle Vassel told The Sunday Gleaner that the move was strategic.
"We wanted to get more students involved in Dream Weekend because every year, that crowd increases, and so we wanted to make it more affordable to them," she said.
Students with ID's can purchase season tickets at a discounted cost of $18,500. That cost would cover the entire six days of partying and would give them access to all 10 events. She then went on to say that the special price is while stocks last and may run up to June after which tickets will go for $25,000 a pop.
Vassel also revealed that in addition to the discounted tickets, as part of promotions, the Dream Team will be making stops at a number of locations across the island in the months leading up to Dream Weekend where they will be giving away tickets to the event.
The 2014 installation of the event will see deejays from across the world flying into Jamaica and the promoters have said they will be maximising on the emerging trends in the local music fraternity, including the electronic dance music (EDM) craze growing in the island.
Dream Weekend will run from August 1-6 in Negril.