Sun | Sep 24, 2023

Smirnoff Dream Weekend: Six years and counting

Published:Wednesday | May 21, 2014 | 12:00 AM
Kamal Powell, brand public relations manager, Red Stripe. - Contributed

Smirnoff and Dream Entertainment are ready for the sixth staging of the annual week-long getaway, filled with fun, great music and beautiful people. The extraordinary, super special, yours-for-the-making party series, dubbed Smirnoff Dream Weekend, is scheduled for Emancipation/Independence week, August 1 - 6, in Negril, Westmoreland.

Partygoers from all over the world travel to Jamaica each year to experience this unique party extravaganza, and Dream Entertainment has not failed to execute anything but greatness for its patrons. Over the years, the collaboration of Smirnoff and Dream Entertainment created a party experience that is unforgettable and they have promised to develop another memorable adventure of the usual high calibre.

According to Kamal Powell, brand public relations manager for Red Stripe, the distributors of Smirnoff Vodka, title sponsors of the event, preparations are well under way for the week of activities and consumers will be happy with the overall experience.

"Smirnoff is more than happy to be part of Dream Week for another year, we want to create special and memorable party experiences, with signature cocktails. Smirnoff Dream Weekend is all about selling the entertainment side of brand Jamaica, thus it makes our destination more appealing and encourages partygoers from all across the world to join us," Powell said.

The brand always adds memorable moments and this year with the introduction of its latest flavours - Fluffy Marshmallow and Iced Cake - the parties are set to be even more unforgettable.

This year's line-up of Smirnoff Dream Weekend events is as follows:

Friday, August 1 (day): Beach Rave - The Electronic Dance Music Party

Friday, August 1 (night): Twisted Spiritz - The Ultimate Fantasy Mixology Event

Saturday, August 2 (day): Daydreams - The All White Party

Saturday, August 2 (night): YUSH - The 90s Music Party

Sunday, August 3 (day): Xtreme Wet & Wild - The most Extreme Water Party in the Caribbean

Sunday, August 3 (night): Beer Vibes - The Dancehall Clash Event

Monday, August 4 (day): Smirnoff XClusive - The Celebrity Playground

Monday, August 4 (night): Miami Dream J'Ouvert - The Paint & Soca Party

Tuesday, August 5 (night): Dream Live - Ultimate Dream Concert

Wednesday, August 6 (day): IGLOO - The Original (and still the best) Cooler Party.

Smirnoff and Dream Entertainment will be enforcing strict measures to promote responsible drinking and patrons must be 18 years and older to be a part of the dream experience. IDs will be checked at the redemption centre.

(For more about Smirnoff Dream Weekend, visit: and click on Videos)