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One Blood takes stab at fashion

Published:Thursday | May 22, 2014 | 12:00 AM
Junior Reid

Shereita Grizzle, Gleaner Writer

On June 28, the East Lawns of Devon House will be the meeting place for fashion and music. JR Productions in association with LMG Shoes & Stuff and Hair At Last will host "Fashion Meets Reggae", and organisers say guests should look forward to a spectacular showcase of Jamaican talent.

CEO of JR Productions, Junior 'One Blood' Reid said the main focus of the event is to introduce LMG Shoes & Stuff and Hair At Last to the local business sphere and that music provided the ideal channel for execution.

"The stage will double as a runway, showcasing shoes by LMG, hairstyles by Hair At Last and as a stage for the numerous musical performances," he said.

not-to-be missed event

The event will include performances from Junior Reid, Cocoa Tea, Sizzla, Etana, Spice, JuJu Blood and Pashon Minott.

In a press release, Andrew Reid, marketing manager of JR Productions, said Fashion Meets Reggae is the first of a series of events organised by the family-run company.

"In true One Blood style, we will be giving our patrons a not-to-be missed event. The spectacular fashion that LMG Shoes & Stuff is bringing into the Jamaican market is needed."

The younger Reid also revealed that guests can look forward to giveaways leading up to the event and should not be surprised if some of the artistes take to the runway to model a few pieces.

"Loads of planning have gone into producing a highly entertaining event. We really want people to come out and get acquainted with a new era in the Jamaican fashion industry," he said.

Fashion Meets Reggae will be hosted by the 'Fluffy Diva', Miss Kitty, and DJ Amber. The event is scheduled to begins at 7 p.m. but performances are not expected to start until 10 p.m.

Rainforest Seafood, Calico Jack Rum Punch, True Juice, BOOM Energy Drink, Best Dressed Chicken and Salada Foods are the main sponsors of the event.

LMG Shoes and Stuff is a Florida-based shoe wholesaler owned by Lisa Massop-Greene, while Hair At Last is owned and operated by Bermudan Nola Miller-Smith.

The two joined their businesses and will open their first store later this summer in Bargain Mall, Half-Way Tree.