Wed | Jun 23, 2021

Building loyalty with self-publishing

Published:Sunday | June 1, 2014 | 12:00 AM

Corine La Font, Contributor

There are many of you out there who wish to write. For years, you are sitting down on your ideas, stories and experiences that you wish to share with the world but can't move forward; either because of fear, doubt or lack of funds.

For some, it is a combination of all the above, and more. Since being in the self-publishing industry and working directly with authors in Jamaica, the Caribbean, USA, Canada and the UK in particular, I have been blessed to have a loyal base of customers who have stuck with me to this day. Each time they are ready to write their next book or spin-offs from their book, they return with enthusiasm or they refer others to me. I am grateful.

If you're wondering, what's the secret? There is none. I think it's just my unique personality, ability to connect with people and great customer service. This is something that cannot be stolen, duplicated or taken away for each person is different, and so when starting a business and you are asked about your Unique Selling Point or proposition (USP), I gather that those characteristics are the ones that make me stand out. No science, just being the person I am and giving others the best; the same I would want for myself.

Building loyalty takes time, and with time, you need to be patient. Yes, there may be some customers and clients that drop off along the way but once you stay true to who you are, what you stand for, the highest of values and standards and deliver on what you say, then you have a solid foundation to grow and be successful.


Many of my clients tell me I give away so much and I must be crazy; for how will I stay in business? That's the thing. That is one of the things that is keeping me in business. And guess what? I want to give even more! Yeah, I would love to be able to reward my loyal customers and have been playing around with the idea of establishing a loyalty programme but would like to hear your thoughts on it. Would it be something that interest you or not? I will share with you a few benefits and then post a link below to a short survey to gather your feedback that will help me make the final decision. If all is a go, then I will certainly reach out to you first to get on board so you can start reaping the benefits even though you may be a first-time client. Awesome, right?

OK, here are a few of the benefits that readily come to mind:

  • Discounts, prizes and special offers
  • Be a part of a member community that grows and leverages each other
  • Be rewarded for being a loyal client
  • Redeem points for selected services such as marketing campaigns, training programmes and more

That's just a basic idea. Now it's up to you to give me your take on it. I don't want to act in isolation and your feedback is important to me; so here is the link to go to: I look forward to hearing from you.

Corine La Font is a self-publishing, online marketing and virtual events specialist and consultant. She is also an Award-Winning Publishing Resource in the 2013 Small Business Book Awards. Get a copy of her book at and Tune in to her radio program at She can be reached at