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Denyque launches new video with Smirnoff

Published:Monday | June 16, 2014 | 12:00 AM

Leighton Levy, Gleaner Writer

Jamaica's sexy songbird Denyque is promising that tomorrow night will be special, when she launches her new music video, How to Rave.

Set for the Mercedes Benz showroom at 51 South Camp Road at 7 p.m., the video launch is promising to be a decadent affair that will be both classy and sweet.

The alluring entertainer has drawn upon her good relationship with a number of sponsors to make the event a memorable one. Some of them include Mercedes, LIME, Fly Jamaica, and Smirnoff.

"I have a good relationship with Mercedes, and they offered the showroom. How could I refuse?" she said.

But while the classy showroom will provide the stage, Smirnoff will provide the sweetness. "Smirnoff came onboard for the video, and we have a good relationship. They are title sponsors," she said. As such, the video features shots of Smirnoff confectioneries, which assist in driving the concept of fun and excitement.

Jermaine Bibbons, brand manager for Spirits at Red Stripe, said the partnership with Denyque is a perfect fit. "Denyque is a young and exciting talent who is not afraid to try new stuff," he said. "We make a perfect match for this venture."

This perfect match is why they believe the video launch will be something special. Guests will also get a chance to sample Smirnoff's latest flavours, Fluffed Marshmallows and Iced Cake. Those guests will also be educated on how these flavours can be used in the latest cocktails, Bibbons said. He added that the sexy Smirnoff Girls will be on show at the event as well, along with a mix of special surprises.

Having fun

How to Rave, Denyque said, is all about having fun. "It's about everybody having fun, friends laid back. It's about a chill day," she said of the video that was produced, directed and edited by Kritik of KAO Arts. The song was produced by Mini of E5 Records.

The singer is urging guests to be on time as the event, hosted by Jade Promotions and Solid Agency, runs from 7 to 9 p.m. and will be sweet, "Fluffed Marshmallows and Iced Cake sweet", she added.