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Reggae Jammin' seeking more food-cart franchisees

Published:Sunday | July 6, 2014 | 12:00 AM
Reggae Jammin' Burger. - Contributed Photo

Jamaica Broilers Group said on Thursday that it is on the look-out for new partners for its food cart franchise.

The carts, which were first introduced in March 2011, features products under the poultry company's Reggae Jammin' line and its other brand of foods and are now in most city centres.

To date, the company has deployed 20 carts, which sell meals at $100 to $450.

Vendors might enter the programme with their own cart or they may opt to purchase a cart from Reggae Jammin', said Karis-Ann Gordon, business development manager for Broilers' Best Dressed Chicken Sales & Marketing Division.

Reggae Jammin cart prices vary up to $517,000. Vendors are required to have a basic business plan; two references; a valid food handler's permit; and a valid vending licence.

The project, Gordon said, was done in collaboration with Jamaica Business Development Corporation (JBDC), a small-business advisory service operated by the Government.

The franchise "allows more persons to become financially independent by starting a business that requires very little start-up capital, collateral and risk, compared to a traditional brick-and-mortar establishment," said Gordon.

One former partner, she said, has leveraged his experience with the cart into his own venture - a full-service restaurant

The Reggae Jammin' carts also stock meat products made by Hamilton's Smokehouse, Jamaica Broilers' newest acquisition.

avia.collinder@gleanerjm.com