Sat | Nov 27, 2021

LIME Skool Aid expands to more parishes

Published:Thursday | July 31, 2014 | 12:00 AM
Students from Clan Carty Primary School performing at the launch of the Lime Skool Aid back-to-school fifth anniversary promotion. The launch was held at the Eden Garden Conference Centre on Tuesday. - Ian Allen/Staff Photographer

Jermaine Francis, Staff Reporter

The fifth staging of LIME's annual back-to-school fair was kicked into high gear yesterday, as the telecommunications firm rolled out an expanded 'Skool Aid' programme that will be hitting some four parishes this year.

Speaking at the event's launch Tuesday, Garfield Sinclair, LIME's chief executive officer, said the company has decided to take the Skool Aid concept to some much-needed areas in the country.

"In this our fifth year, it is now in expansion mode. We're bringing elements of Skool Aid to more places and more people across Jamaica. For the first time, we will be staging three mini back-to-school events in three parishes," Sinclair outlined.

The three events leading up to the main show, to be held Sunday, August 24 at the JamWorld Showground in Portmore, St Catherine, will be held in Albion, St James, on August 2, Ginger Hill in St Elizabeth on August 10, and then move on to York Town in Clarendon on August 16.

Sinclair said the parish leg of the events would be made possible through a partnership with the Social Development Commission.

"We are excited about this valuable private-public partnership which reflects our dual commitment to the sound education of our nation's young people," Sinclair added.

300,000 persons assisted

Over the past four staging, some $250 million has been spent on assisting more than 300,000 persons with back-to-school expenses and this year, Carlo Redwood, LIME's vice-president of marketing, said that more than 40,000 persons are expected to benefit from this initiative.

The Skool Aid will offer free dental checks and cleaning, school medicals, barbering and hair consultations, along with books and school bags.

Youth Minister Lisa Hanna lauded the initiative and implored more corporate entities to get on board.

She said over the years, the LIME Skool Aid has provided not only much-needed back-to-school assistance, but also helped in the identification of some children who are being abused, through its free medicals.

In addition to the Skool Aid events, LIME is also partnering with The Gleaner as part of its 180th anniversary celebrations, to seek out 18 high-school students who performed exceptionally in their Grade Six Achievement Test.

Over the next two weeks, The Gleaner will accept recommendations from parents, teachers and other members of the public who believe they know a deserving student who has had to overcome difficult circumstances.

Each student selected to represent a parish will receive, from LIME, a $20,000 book allowance, $10,000 contribution for uniform items and a tablet computer. The next four specially selected students will also receive a reward.