New York Mets big deal
Premier of Bermuda, Ewart Brown has struck a new deal with leading American baseball team the New York Mets to market Bermuda as a tourist destination.
More people visit Bermuda from New York City than any other destination. It is hoped that the partnership with the Mets will help increase the numbers by greater exposure of the Bermuda brand.
It is expected that during the course of the baseball season attendance will top four million.
The deal includes a ‘Feel the Love Grand Slam Inning’ announced to the hometown crowd and Feel the Love branding posted on the big scoreboard.
If any Mets player hits a grand slam, which is a home run with all the bases loaded, during that inning, a fan in the stands will win a trip for two to Bermuda.
There will also be rotating television spots near the concession stands, concourse signage throughout the stadium and advertising spreads in the Mets Yearbook and Mets Magazine.