JTB refuels Experience Jamaica Programme
The Jamaica Tourist Board (JTB) has reintroduced a programme to try to get more Jamaicans to use local tourism services.
The initiative, called the ‘Experience Jamaica Programme’ was introduced last year.
It is expected help to boost sales for tourism entities, which are still feeling the effects of the economic recession.
The industry is also trying to recover from the fallout resulting from the west Kingston unrest.
During the unrest the US, Canada and the United Kingdom issued travel advisories cautioning people against visiting Jamaica.
The Experience Jamaica Programme provides discounts of up to 50 per cent to generate consumer interest in local tourism facilities.
This year more than 100 entities in all six resort areas are participating, up from 65 last year.
The director of tourism, John Lynch, says the reintroduction of the Experience Jamaica programme is timely.
According to Mr Lynch, it will benefit school and other groups organising day trips.
The JTB says there will be a strong media campaign and community road shows to showcase the offerings of tourism partners.
The Experience Jamaica programme will end in December.