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Tourism linkages bearing fruit, says JMA head

Published:Monday | January 13, 2014 | 12:55 PM

Debbie-Ann Wright, News Editor – Radio

KINGSTON, Jamaica:

Head of the Jamaica Manufacturer’s Association (JMA) says members of his organisation are already reaping the benefits of an initiative launched to form greater linkages between producers and the tourism sector.

The Linkages Committee was established in mid-2012 by tourism minister Dr Wykeham McNeill.

The purpose of this committee is to maximise access by producers in agriculture, manufacturing and other sectors to the lucrative market that tourism offers.

JMA president Brian Pengelley says the committee has undertaken a survey to determine which commodities can be most readily bought by hotels.

He says several local producers have already seen an increase in their sales to these hotels.

Director of tourism John Lynch says players in the tourism industry will have to be more creative to ensure that Jamaica maximises its tourism earning potential.

Lynch says development of attractions for soft adventures and improvements in the craft and food sectors will help to ensure more of the foreign exchange earned in the industry remains in Jamaica.

He is also encouraging more Jamaicans to visit places of interest in the country to support tourism.

Lynch and Pengelley were speaking with Independent Talk on Power 106 at the Caribbean Travel Marketplace now taking place in Montego Bay.


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