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Warren Weir named Serge Island brand ambassador

Published:Wednesday | February 5, 2014 | 10:50 AM

Olympic bronze medallist Warren Weir is the new face of, Jamaica’s largest milk producer, Serge Island.



Weir, 24, was named brand ambassador of the company this morning.



In 2013 at the Moscow World Championships, Warren Weir won the silver medal equaling his personal best 19.79 seconds.



He finished behind Usain Bolt who set a World Leading time.



Seprod Chairman, P.B. Scott, said the investment, was critical at this time given the serious challenges faced in sustaining these very important sports programmes that are key to health focused youth development.



“Beyond that it is important that we inform the wider populace on the need for a balanced nutrition utilising high quality local milk at affordable prices. It is a win, win.”



Serge Island employs more than 150 people and along with its sister company, Serge Island Farms, is the largest business operation in St Thomas.



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