Justin Bieber, Madonna see streaming gains after World Cup performances
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Justin Bieber leaves the pitch after performing at halftime during the World Cup final soccer match between Spain and Argentina on Sunday.
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Spectators watch as Madonna performs during half time of the World Cup final.
NEW YORK (AP):
It was the 11-minute performance heard around the world. Madonna, Justin Bieber, BTS and Shakira each brought abridged hits to the World Cup’s first half-time show in a whirlwind performance Sunday just outside New York. And it has resulted in some noteworthy streaming bumps.
Luminate, the industry data and analytics company that provides insight into changing behaviours across music listenership, examined streams of each song performed by each musician two days before the final (Friday and Saturday) and compared those figures to the final on Sunday and the day afterwards, Monday.
They found:
Global streams of Justin Bieber’s Everything Hallelujah more than doubled, rising 110 per cent from 592,000 streams to 1.25 million.
Global streams of Madonna’s Music rose 66 per cent from 193,000 streams to 321,000.
BTS’ Dynamite also grew in terms of global streams, from 2.14 million to 3.05 million for an increase of 43 per cent.
And Shakira and Burna Boy’s official anthem for the 2026 World Cup, Dai Dai, also saw a slight bump for an addition of 3.48 million new global streams. That’s a 24 per cent increase, from 14.78 million to 18.27 million. In the US alone, streams of Dai Dai rose 52 per cent, from 1.68 million streams to 2.55 million.
Luminate also found that the aforementioned artistes only saw considerable jumps in the songs they performed on the field last weekend as opposed to their full catalogues. That phenomenon is more common for Super Bowl half-time performers.
Take Bad Bunny, for example. After his record-breaking performance this year, streams of his catalogue jumped 175 per cent in the US on the day after the Super Bowl, when compared to the previous Monday.