Thu | May 23, 2019

Porsche launches in MoBay

Published:Sunday | November 19, 2017 | 12:00 AM
he Porsche 718 Boxster in Carmine Red was on display for attendees’ viewing pleasure. Operating under the specially-created division, ATL Motorsports, Porsche Centre Montego Bay launch saw addresses from Adam Stewart, the Most Honourable Andrew Holness, Prime Minister of Jamaica and Porsche Latin America Network Development Manager Jose Cabre before a commemorative plaque was presented to.
Network Development Manager, Porsche Latin America, José Cabre, presents Adam Stewart, CEO and deputy chairman, ATL Automotive Group, with a personalised plaque to commemorate the night’s festivities while the Prime Minister Andrew Holness looks on.
911 Carrera GTS

Despite the showers of blessings last Tuesday night, the official grand opening of the Porsche Centre Montego Bay was done with quite a fanfare.

After months of anticipation following the Porsche Centre Kingston launch earlier this year, Porsche opened the doors of its northcoast home at the Bogue City Centre in Montego Bay. This is adjacent to its sister companies, Volkswagen and Audi, completing the local Volkswagen family trifecta.

Adam Stewart, chief executive officer of ATL Automotive, parent company of ATL Motorsports, commented, "ATL Automotive, like Porsche, has evolved and maintained its position as one of the leaders in the industry by taking a stance of continued evolution and never standing still."

He also added that investment was at the forefront of the company's vision, "We believe in Western Jamaica. we believe in the people that live and work here, and unlike many others, we believe they deserve the best of everything. Bigger and better, if anyone needed further proof, I can tell you if you hadn't realised it when ATL Automotive builds showrooms, it builds two - one for Montego Bay and one for Kingston - and often, Montego Bay gets its first. Can you think of any other company, in any industry, that does that?"

Also addressing the crowd on investment was the most honourable Andrew Holness, prime minister, who spoke of the government's listening ear to the pleas for better road conditions and a commitment to developing Montego Bay's infrastructure for cars from Ladas to Porsches.

"The Montego Bay traffic situation has the government's attention. I am pleased to announce that we are on track to build a 14-kilometre bypass that will extend from one end of Montego Bay to the other and will lessen the time on the road." He also noted that with the critical rains in the past few weeks, the government had already allocated funds from its budget to fix the roads.