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SVL upgrades IT platform for sports, mobile betting

Published:Friday | October 23, 2015 | 10:00 AMTameka Gordon
Brian George, CEO of Supreme Ventures Limited.

Supreme Ventures Limited (SVL) will this month upgrade its sports betting software, a US$1-million project contracted to Intralot.

The gaming company will install a new integrated platform called IFLEX, which heralds the company's long-touted addition of social space gaming and entertainment, SVL said.

The new platform allows for faster transaction processing and will make it easier for JustBet agents to sell SVL's products.

It will take Jamaica's gaming industry "into a new realm, with content similar to that offered in North America and Europe", SVL said.

IFLEX will also pave the way for SVL's mobile gaming platform, which the company said is "coming soon".

"IFLEX is an integrated all-inclusive solution for the management of betting activities, including game engine, content management, auto feed, live betting, betting content data management, risk analyser, risk management and back-office applications," SVL stated in a media release.

The platform also provides "complete sports betting management through extended functionalities to define competition, games, odds, handicaps and more (with) its real-time monitoring of betting trends and potential liabilities."

SVL President and CEO Brian George said the company expects a 50 per cent increase in sports betting revenues from the new technology, which will combine pre-game and live betting during the games, along with other content that will be introduced by 2016.

IFLEX went live on October 20.

George declined to comment on the investment split between the partners Greek company Intralot is a co-owner of SVL and holds the largest block of SVL shares.

"The IFLEX betting platform project is worth more than US$1 million and will see investment in a state-of-the art, innovative, robust and high-performance betting solution that meets the growing demands of the international gaming industry. It is an excellent B2B and B2C platform that supports both the current retail and future Internet channels, allowing customers to move beyond the compromises of the current generation of betting technology," George said.

The IFLEX platform replaces SVL's previous LOTUS platform.

"While still very relevant to a lottery-type operation, (LOTUS) did not give the rich functionality provided by IFLEX as is required by sports betting and other future plans," George said.

The new system saw upgrades to more than 200 JustBet agents, including installation of other equipment at JustBet agent locations such as TV monitors for live betting odds and game results, as well as the deployment of a new virtual private network based on asymmetric digital subscriber line, or ADSL technology, for a higher-quality output to the agent network.

tameka.gordon@gleanerjm.com