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T. Geddes Grant scores distribution contract for Trinidadian drinks

Published:Wednesday | November 2, 2016 | 12:00 AMSteven Jackson


T. Geddes Grant, a member of the Musson Group of Companies, has acquired exclusive rights to distribute an array of drinks made by S.M. Jaleel & Company.

The portfolio includes Kool Kidz, as well as Cool Runnings water, Fruta juice-drink, Cole Cold soft drinks and Island Fusion iced teas.

The distribution deal, which started on Tuesday, November 1, will grow T. Geddes Grant's local distribution business significantly. Consequently, it will result in T. Geddes Grant investing in additional staff and technology to execute the deal.

"We are further increasing our sales team, merchandisers and delivery trucks to ensure that we maintain the highest standards of service to all our customers," said Michael Subratie, managing director of T. Geddes Grant Limited, in a press statement announcing the contract.

"All systems are now automated and the investment made in IT is paying off. For example, right now we can tell customers via GPS how far away the trucks are from arriving at their locations," he said.

Efforts to reach T. Geddes Grant to clarify the scope of the investment were unsuccessful.

S.M. Jaleel & Company is one of the oldest and largest manufacturers of non-alcoholic beverages in Trinidad. It exports to over 60 territories with subsidiaries in the Caribbean, South Africa, India, Saudi Arabia and the United States.

The beverages to be handled by Geddes Grant were previously distributed within Jamaica by Massy Group.

"This is another major win for T. Geddes Grant after acquiring Kimberly-Clark's entire portfolio and Mead Johnson's Alacta in February 2014. It speaks to our growing strengths as a distribution company delivering first-class customer service and turnaround delivery," said Subratie.




T. Geddes Grant traditionally distributes its own line of Geddy's products, as well as Ranbaxy, Dr Reddy's, United Biscuits, Round Up, Fersan, Dams, Herman Miller, and Blue Ribbon Rice.

Kool Kidz comes in seven flavours: cherry lemonade, fruit punch, guava pine, strawberry banana, orange, apple and kiwi strawberry.

T. Geddes Grant has been in operation since 1901. The company operates four segments: an agricultural division, which distributes agricultural and veterinary items; a merchandise division which offers private label brands of tin meats, tin vegetables and condiments under the Geddy's label in addition to international brands such as Kimberly Clark, Nissin, Arcor, Alacta Plus, McVities and Blue Ribbon Rice; a pharmaceuticals division which distributes branded and generic drugs; and its office equipment, furniture and security unit, which supplies safes, vault doors, fire resistant storage, lockers, upright shelves, data cabinets, filing cabinets, desks, tables and chairs and assorted office machines.