Sun | Nov 19, 2017

Shenseea graduates to Sumfest's main stage - Loodi tune performer gets 12 minutes tonight

Published:Friday | July 21, 2017 | 12:00 AMKimberley Small
Ding Dong (right) and Romeich.
Wray and Nephew's Tamika West (left) with Ding Dong (centre) and Shenseea.
Shenseea at the FLOW headquarters in Kingston to collect her ‘Power’ merchandise earlier this year.
Shenseea
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With the support of a dedicated management team and corporate backing, recording artiste Shenseea seems fast on the rise to dancehall stardom.

Like many aspiring artistes before her, the young entertainer performed on the small stage at Reggae Sumfest, her stint coming last year. Since then, Shenseea has been invited to appear at events across the Caribbean and believes that her mounting experience will be apparent as she takes the big stage tonight at the 25th anniversary of Reggae Sumfest.

"It was just last year I was on the small stage and I was nervous as hell, but I am more confident this time around. Downsound told my manager they would like for me to perform this year, and I am planning to give a very vibrant performance," Shenseea told The Gleaner.

Considering this her most high-profile booking to date, the young entertainer said that about two weeks of rehearsals have gone into the fine-tuning of her Dancehall Night debut. Shenseea will have 12 minutes on stage, where she hopes to give a "short and spicy", but very impactful, performance'.

Though she has been lambasted in some quarters for being on the rise 'too fast', propelled by marketable looks, Shenseea has enjoyed a fruitful freshman experience on the Jamaican music scene. She won three awards at the Youth View Awards 2016, namely, Young Hot and Hype Artiste; Break Out Celebrity of 2016, and Collaboration of The Year for her song Loodi, featuring Vybz Kartel.

As a number of the music industry's elite argue the lack of corporate sponsorship in the dancehall arena, Shenseea has managed to secure contracts with telecommunications giant Flow and carbonated beverage distributor Pepsi-Cola Jamaica.

"My outfits are finished and waiting to be flaunted," she said, revealing that her performance outfits would match the logo of one of these sponsors.

The young artiste's manager, Romeich, doesn't intend to dial back on Shenseea's image to highlight her talent. "It actually helps to enhance her career more, seeing that as an artiste, she has talent and looks," Romeich told The Gleaner. "And honestly, they haven't seen her singing side yet."

According to Romeich, all that will change, "starting now".