Treasure Beach comes to St Andrew

For one night only, the scenes at the Ranny Williams Entertainment Centre at 36 Hope Road in St Andrew were transformed into a scene reminiscent of Treasure Beach in St Elizabeth. From the collection of farmers selling their produce in a mini market, to the booths which showcased some of the best Jamaica has to offer with regards to culinary experiences, everything was in place for the 2025 staging of the Treasure Beach Food, Rum and Reggae Benefit Festival.

In a conversation with The Gleaner, festival directors Jason Henzell and Gregory Wright explained the importance of staying true to the festival’s roots despite the change in plans. “I am not going to say it was easy, but we’re grateful. We got tremendous support, and because of that, we were able to pivot in a pretty smooth way. A lot of persons have lent their support, whether it be donating services, maintaining sponsorship from the companies that have supported us. So in many ways we are very blessed,” Wright shared.

The festival, which was originally envisioned as a three-day event, was expected to bring patrons into the Treasure Beach area to celebrate the rich heritage of the community’s farmers and fisherfolk.

Despite not being in St Elizabeth, Henzell explained the thought process behind taking St Elizabeth to St Andrew. “To bring the farmers in from St Elizabeth and the artisans, I think you’ve got that taste of Treasure Beach on Hope Road tonight. And you know, to see right now Richie Spice on the stage, who was a surprise performer… . So Richie would have played at Lovers’ Leap two years ago when we first staged the festival, right? So for him to come in and to contribute his time, it shows a level of respect and the level of solidarity, [and] that he understands what we’re doing,” Henzel told The Gleaner.

The proceeds of Sunday’s show go back to directly supporting farmers and fisherfolk who have been severely affected by the storm. “So through our foundation, BREDS, we would have given out $11 million worth of farming vouchers already, and $7.5 million worth of fishing wires to fishermen. And more support is on the way,” he added.

The rum and food portion of the night delighted patrons, while the music kept them moving and jumping.

From performers like Fiyaneer and Skygrass to Richie Spice and Capelton, the night’s acts brought their A-game in ensuring fans got everything they may have missed with the change of venue and format.

Their fiery performances reflected the worthy cause they championed. In fact, according to the ‘Fireman’, Capleton, it’s his passion and love for the people and the music that keeps him going.

“Tonight was for the culture, for the music, and for the people. It is ours, and wi affi protect it at all times and represent, especially when the cause is worthy,” Capleton told The Gleaner.

Fellow ‘fire blazer’ Turbulence shared similar sentiments.

“I think it is so important for us to be here tonight. The music carries the message, and all we can do is continue to ensure the message reach those who are most affected by the devastation,” he said.

According to the organisers, planning for the next staging of the festival has already started, and they are looking forward to returning to St Elizabeth. “We’re eternally grateful for everyone who has been with us on this journey. And we have more in store. Planning for the 2026 staging will start tomorrow (Monday), and we can’t wait to show you what we have planned,” Wright said.

kenrick.morgan@gleanerjm.com