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Image piracy damaging, says Bolt's management

Published:Sunday | August 21, 2016 | 12:00 AM
Usain Bolt does his 'To the World' pose after winning the men's 100m final in Rio de Janeiro, Brazil.

The management team of nine-time Olympic gold medallist Usain Bolt has issued a warning to those violating the athlete's intellectual-property rights.

In a statement published in The Sunday Gleaner yesterday, Bolt's UB Management team said persons have been using his trademarks and image to advertise their products and services, as well as in other forms of trade, without the authorisation of Bolt or his representatives.

UB Management said the activities have been resulting in loss and damage to Bolt's reputation and business.

The statement, signed by the head of UB Management Limited, Norman Peart, said that Bolt was the owner of the 'To the World' pose and several trademarks that incorporate his name, nickname, signature, image, and likeness.

UB Management said Bolt's image and trademarks should not be used to falsely represent any business or enterprise and the goods and services offered by those businesses or enterprises.

UB Management indicated that it would take legal action against persons or businesses using Bolt's image and trademarks without permission, and warned that persons must immediately cease unauthorised use of the athlete's intellectual property.