Mon | Sep 25, 2017

Liquid Eggs are Back

Published:Monday | August 15, 2016 | 8:00 AM
Karl Samuda (left), minister of industry, commerce, agriculture and fisheries, has something of interest to share with Damion Crawford, one of the partners in Crafton Holdings, which will be supplying liquid eggs to the local market by the end of September. The occasion was Friday’s official launch of the national campaign to get Jamaicans to eat more eggs.

Liquid eggs will be back on the domestic market in a variety of new offerings by next month, following the collapse in 2014 of local business Liquid Eggs Limited, one of the partners in the new operation, it was disclosed on Friday.

"We are about two or three weeks away," Damion Crawford told The Gleaner during 'Egg Breakfast with Minister' at the Terra Nova All-Suite Hotel, where the 'Eat More Eggs' campaign was officially launched.

The event saw Agriculture Minister Karl Samuda endorsing the national campaign under which Hi-Pro is partnering with the Jamaica Egg Farmers' Association and United States Soybean Export Council to get Jamaicans to eat more eggs.

Minister Samuda charged the organisers to, among other things, be consistent in their delivery of this very affordable and nutritious natural fast food.

NEW PRODUCT, MARKETING STRATEGY

Liquid Eggs Limited, the company owned by the Jamaica Egg Farmers' Association and Caribbean Producers Jamaica Limited, after enjoying initial success, folded because of a prolonged shortage of table eggs. However, the former member of parliament turned talk-show host is confident that the new entity has the right marketing strategy to make things work.

"What we are trying to do is to supply the food service - hotels, bakeries and other food-service entities - with the convenience of shell-less eggs, pasteurised for health and sold in equivalent case amount.

"We now control the entire product process, so we negotiate prices with the farmers and do our own distribution, but we have also come up with some new types of products; the last one only had one type of product. We will now have a full line of five products and, of course, the market has increased because more international properties have come into the island as well, which are exposed to that type of product."

In addition to the traditional whole eggs mix, the new business entity is banking on the appeal of its scrambled eggs mix, egg whites and sugared yolks, which it should will be offering as a bakery specialty.

Liquid Eggs Limited operated out of Montego Bay, St James, but the new business will be located in the Corporate Area.

"The facility, everything, has been moved to Kingston, so [by] September the latest, we will be up and running," Crawford disclosed.