Mon | May 20, 2019

JMMB Joan Duncan Foundation forms partnership to empower the youth

Published:Thursday | April 18, 2019 | 12:28 AM
A delighted Jordan Payne (left) receives his certificate of participation from JMMB Joan Duncan Foundation CEO Kim Mair, in recognition of his involvement in the two-day social media marketing training workshop, which was held recently at the UWI, Mona library.
A delighted Jordan Payne (left) receives his certificate of participation from JMMB Joan Duncan Foundation CEO Kim Mair, in recognition of his involvement in the two-day social media marketing training workshop, which was held recently at the UWI, Mona library.

The JMMB Joan Duncan Foundation recently joined forces with Panache Digital Media to assist in empowering 25 youth, drawn from varying backgrounds, including entrepreneurs and unemployed, at-risk youth, to hone their skills in social media, to advance their digital careers.

The two-day workshop, which took place at the University of the West Indies, Mona library, was aimed at developing these youth to become digital entrepreneurs and enhance their businesses, employability and/or advance their careers by helping them to acquire the requisite digital skills and technical competency.

“My desire is that all the participants will use the skills and knowledge gained from the workshop as a springboard towards their own success. I hope that, within a year, participants will become fully immersed in digital careers, pursuing social media certification and advancing their careers in the field,” said Tricia Williamson, chief executive officer of Panache and conceptualiser of this initiative.

Against this background, during the next year, 10 to 20 per cent of the workshop participants will be given an opportunity to intern with Panache on various projects. This internship will further assist these individuals to get hands-on experience, working alongside seasoned practitioners.

During the workshop, the participants were exposed to several core areas in digital marketing, including social media strategy, measuring return on investment for digital campaigns, social advertising, content marketing, content curation, community building and business best practices.

The event is apt, as it leverages the pervasiveness of social media platforms and the income – generating potential for youth, who tend to have a natural inclination and affinity to this area.

EARLY SUCCESS

Jordanne Payne, participant and owner of Tallawah Tours, has credited the workshop for opening doors to enhance his business’ growth, and he has already reaped bankable success. Admitting that since attending the workshop just over a week ago, he has put the skills and information learnt to good use in his day-to-day social media content management, and in strategising for his online campaign to launch his company’s website.

“I have tried to apply the principles (from the workshop) to work out my content strategy, check what my audience appreciates, and make other tweaks to my social media content, which has made a big difference. In fact, one of my posts got the highest engagement, most ‘likes’ and I even booked six tours,” Payne said.

“We were excited to be a partner, as this initiative aligns with the foundation’s mandate to assist individuals in achieving their greatness, thereby transforming their lives, and our overall support of youth entrepreneurship. As such, the foundation, in addition to providing financial support for the workshop, will provide transformational training workshops to assist the participants in an ongoing process of self-reflection and personal development; while gathering the necessary skills and tools to ultimately have positive transformative thinking,” said Kim Mair, CEO, JMMB Joan Duncan Foundation.

Jamaica Public Service Company and the Development Bank of Jamaica also provided financial backing for the initiative, affording participants to benefit from the training session, at no cost to them.