Mon | Jan 21, 2019

An 'Honorebel' effort

Published:Tuesday | May 18, 2010 | 12:00 AM

Howard Campbell, Gleaner Writer

Veteran deejay Honorebel's biggest crack at the big time has come with My Girl, a song featuring star rappers Sean Kingston and Trina. The song was released last week in the United States by Ultra Records.

"It's a pop record but with me and Sean on it, it has that Caribbean feel," Honorebel told The Gleaner from Miami.

He said My Girl is geared at the club scene, an increasingly lucrative market in the United States and Europe.

Underground hit

My Girl is the follow-up to Now You See It, which was an underground hit in New York City. Honorebel says the link with Kingston and Trina came through his management team, which is pushing for a national breakthrough.

Honorebel has been a part of the South Florida reggae scene for over a decade. He did stints with Shang Records and Heavybeat Records, two of that region's leading reggae operations which are run by Clifton 'Specialist' Dillon and Willie Lindo, respectively.

Overseas market

Born in August Town but raised in Duhaney Park, he made the rounds in Jamaica as Honorebel Apache with Sugar Minott's Youthman Productions and Arrows International in east Kingston.

Despite steady recording, success eluded him in Jamaica. He has fared considerably better since leaving for the United States 20 years ago, first settling in Maryland but eventually moving to Miami, where there is a more vibrant reggae scene.

On My Girl, he worked with two of the biggest performers to come out of South Florida in some time.

The grandson of legendary reggae producer, Lawrence 'Jack Ruby' Lindo, Sean Kingston is one of the biggest names in the teen pop market. Driven by the hit songs Beautiful Girls and Me Love, his two albums have sold millions of copies.

Miami-born Trina is best known for the hit song Da Baddest Bitch. she has also worked with mega producers like Diddy and Missy Elliott.

Honorebel expects big things from My Girl.

"It wasn't my time all those years ago, but things looking real prosperous right now," he said.