Men's Bonafide haven
Published:Monday | May 31, 2010 | 12:00 AM
Janet Silvera, Senior Gleaner Writer
WESTERN BUREAU:
If you have 30 minutes to spare, the massage therapists at Montego Bay's newest full-service gentlemen salon have created therapy that focuses entirely on the overused muscles of your hands and arms.
Rightly labelled, the 'Blackberry Burnout', Mustafa Collins, chief executive officer of the BoNAFIDE Gentlemen Salon, located at the city's newest commercial centre, Whitter Village, Ironshore, advises you to "leave your Blackberries at home", and experience unparalleled grooming for the cultivated man.
And that treatment is just a small sampling of the exciting services being offered by Collins and his team at the salon that has transformed the feel, the look and the service many have never tasted outside the confines of a hotel.
A signature BoNAFIDE hot lather shave under the influence of five steaming hot towels, pre-shave oil, hot lather, a choice of Mach 3 or straight razor, with a eucalyptus-scented cold towel, face massage and aftershave soother is a much needed addition to the busy lifestyle of men in the second city.
In fact, it could mean that 'city status' has finally reached Montego Bay, after 30 years of being declared as such.
"The opening of BoNAFIDE is an important step towards providing a better alternative to standard barber shops. Men too deserve a haven where they can relax while receiving first-class service in a professional atmosphere," notes Collins.
He describes the establishment as a breath of fresh air in the barber salon industry, "It will raise the bar where service and service delivery is concerned, unparalleled to anything else in this industry," he boasts.
Accordingly, the BoNAFIDE team is high on service and experts in their field. "Our people are professionally trained and stay on top of the latest trends and developments in the barber/beauty industry."
Collins himself has had an illustrious career in the hospitality industry and is still an active associate of Hilton's Rose Hall Resort and Spa in Montego Bay.
A BoNAFIDE executive haircut, includes a consultation, designer haircut and rinse, neck shave withaftershave and hot towel, shampoo, mini-facial and scalp massage is perfect for the businessman. So too is the deluxe shave for the man who wants to exfoliate and walk out with a smoother, closer shave.
For those who have never experienced the joy of a facial, there is the BoNAFIDE executive facial. This includes exfoliation, mask, extractions, neck and shoulder massage and hand and foot treatment. A gentleman's facial deep cleans and soothes the effects of daily shaving, while using antioxidants to help fight the effects of ageing. These are complemented by a gent's mini-facial, which offers all the benefits of getting a facial massage and deep cleaning.
"Our services are specifically designed for the 'total' gentleman and include but are not limited to haircuts, shave, facials, massages, manicures, hair grooming (cornrows/braids/locks care) and personal-care products," notes Collins.
There is no discrimination at this salon as the services are designed to satisfy the demands of children under the age of six, 'tweens' 12 years and under and teens 13 to 19.
"Our clients, no matter what age, will experience first-class service in a modern, relaxing, therapeutic and professionally engaged customer-service environment," is the promise made by the team.
The authentic, true Jamaican full-service barber salon houses five barber stations, two hair-styling stations, manicure and pedicure booths, facial and massage treatment rooms, retail space, relaxation lounge and entertainment area, all in one store.