Heroes Day is about paying homage to our heroes.
More recently, the entertainment industry has been enjoying not just Heroes Day, but the corresponding Heroes Day weekend.
This year, one organisation is planning to celebrate dancehall heroes, no bigger than Beenie Man and Bounty Killer who, once again, will share a stage.
Mile High Entertainment, along with Fuel Cell Energy Drink, has dubbed an event 'Fuel Dancehall Heroes' - the venue, the Jungle Nightclub in Negril.
The line-up of artistes includes other 'heroes' of the dancehall in Mavado, I-Octane and T.O.K., who will be backed by Danger Zone Sound.
"The event is fuelled by the real heroes of the dancehall. The older heroes and the younger heroes will be on display, giving the patrons a show that's fuelled with energy," said Delmar Drummond, head of Lee Drum Distributors, distributors of the new Fuel Cell Energy Drink.
Promoter of the Fuel Dancehall Heroes, Mile High Entertainment, is most known for the success of the Jungle Nightclub, which has become the number-one nightclub in western Jamaica. Mile High has also promoted some of the more successful parties on that side of the island such as this year's Red Star Concert and 2009's WOW (Weekend Out West).