Sheena Gayle, Youth Focus Writer
It is a rare find when one encounters a 21-year-old young man living in Montego Bay, St James, that loves school and is fuelled by his creative passion to conquer each challenge with great humility. Craig Wilmot-Simpson is one such young man.
In a city riddled with social ills, Craig has injected himself with the kind of ambition that sees him pursuing a full-time degree programme at the University of the West Indies Mona - Western Jamaica campus. He also heads his motion effects and graphics company Cashworks; his company is responsible for the annual party event Under The Influence (UTI).
Love for school
"I like school. As a matter of fact, I love what I do at school, so school is not a burden for me," said the young entrepreneur, who is studying digital media production.
"I love a challenge. I have school, planning, promoting and maintaining the image of party brand UTI, in addition to other projects that persons want me to work on. It sounds like a lot for some persons but for me, I love the pressure, I work better under pressure."
An thinker, who is a huge fan of the movies Inception and Shutter Island, he loves to test his thoughts and work on projects that stimulate his hunger for creative expressions.
"I was entrusted with the responsibility of changing the image of BritJam (the annual spring-break party series for Montego Bay)," Craig added.
"I did all the graphics and the video advertisements for the event and while it was a lot of work, I love it because I was allowed to be creative while not dismissing the general representation of the party brand."
Although he is considered as one of Montego Bay's ace multimedia specialists, Craig likes to work in the background and prefers not buy into the stereotypical cycle perpetuated by youths today.
"I am a simple down-to-earth young man, who loves to offer a unique entertainment experience persons can enjoy. I love school and enjoy being creative in my various projects - the more challenging the better,' he summarised.
"I taught myself everything I know in motion graphics and video editing and my dream is to produce a movie. This is me and this is how I stay under the influence."