Appleton Estate Jamaica Rum appoints Brown-Forman exclusive distributor in Mexico

Published: Thursday | July 21, 2011 Comments 0

J. Wray & Nephew Limited has announced that it has appointed Brown-Forman as the exclusive distributor of the Appleton Estate Jamaica Rum and Appleton Jamaica Rum brands in , as of July 1.

In making the announcement, Paul Henriques, managing director of J. Wray & Nephew Limited, noted that the company was excited to forge this new partnership with Brown-Forman, while expressing his gratitude to Casa Cuervo, the outgoing distributor for Appleton Jamaica Rum in Mexico.

"We are very excited at the prospect of working with the Brown-Forman team as we continue to build the Appleton Jamaica Rum brand in Mexico. Brown-Forman is an industry leader in Mexico, and Appleton Jamaica Rum is an excellent fit for its portfolio. Appleton has been well established in Mexico for many years, and we are confident that together we will continue to build on this strong foundation and take it to great heights.

"At the same time, I would like to thank the team at Casa Cuervo, our distributor in Mexico for over 20 years."

In commenting on the new partnership, Randy McCann, general director of Brown-Forman, noted that the addition of Appleton Jamaica Rum to their portfolio will serve to strengthen the position of both companies in Mexico. "For us, it is very important to have Appleton Jamaica Rum in our portfolio. It is the rum that offers the highest quality in the market, in addition to being a leading brand.

"We feel that it is an excellent fit in our portfolio, adding another dimension to our spirits' presence in the Mexican market. This will serve to strengthen both of our companies in the market."

Appleton currently sells four expressions in the Mexico market, Appleton Estate V/X Jamaica Rum, Appleton Estate Extra 12-Year Old Jamaica Rum, which was launched in 2010, Appleton Special Jamaica Rum and Appleton White Jamaica Rum. Appleton Jamaica Rum is the No. 1 imported rum in Mexico.

Appleton Estate Jamaica Rum

The Appleton Estate is located in the Nassau Valley in the parish of St. Elizabeth. The first known documentation of rum production at the Appleton Estate is dated 1749, and Appleton is the oldest sugar estate and distillery in Jamaica in continuous operation. All Appleton Estate Jamaica Rums are produced exclusively on the Appleton Estate using time-honoured traditions that have been passed down from generation to generation since 1749.

Brown-Forman

Brown-Forman was founded in 1870 by George Garvin Brown in Louisville, Kentucky, USA. Brown-Forman is a diversified manufacturer and distributor of wine and spirit brands such as Jack Daniel's, Southern Comfort, Finlandia Vodka, Canadian Mist, and Sonoma Cutrer. In January 2007, Brown-Forman acquired Casa Herradura, one of Mexico's oldest and most respected tequila producers. Casa Herradura has carefully crafted the most authentic and highest-quality tequila in the world at its very own Hacienda San Josť del Refugio for more than 140 years. Its brands include el Jimador Tequila, currently the No. 1 selling tequila brand in Mexico, and Herradura Tequila, Mexico's leading ultra-premium tequila brand. It is the second-largest wine and spirits distributor in Mexico.

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