Coke sorry for anti-gay lyrics
THE EDITOR, Sir:
In response to complaints about the performance of anti-gay lyrics at the Coke Zero 'Live on the Waterfront' music event held in April, I would like to express our disappointment that a programme intended to celebrate the heritage of Jamaica included an unacceptable performance that in no way represents the views or values of the Coca-Cola system.
Diversity is one of our key values, and we do not tolerate discrimination of any kind, including discrimination based on sexual orientation.
As a result of this regrettable incident, we are reassessing and strengthening our efforts to ensure that events we sponsor are not used as platforms for espousing hatred and discrimination.
We are continuing to work with the advocacy groups that brought this situation to our attention. We apologise to all who were offended by this performance.
Operations Director - South