First online TV network to hit the region
Published:Sunday | January 15, 2012 | 12:00 AM
Jamaican and Caribbean content providers and users are set to benefit from eMedia Interactive’s iVu online TV network, a new media company based in Jamaica, offering ad-supported and premium on-demand streaming of TV shows, plays, movies and webisodes to PCs, tablets, smartphones and TV.
The first of its kind in the Caribbean, the organisation is saying the programming will revolutionise the region’s Internet experience by providing a unique means to access content and earn online. It is scheduled to launched on February 15.
By creating a single global destination for the best in Jamaican and Caribbean content, it will be streamed with geo-targeted advertising (viewers can select their preferred choice of ads), allowing Jamaican and Caribbean countries to reach consumers like never before, at home, in the diaspora and worldwide.
“With a single click, anyone, anywhere in the world, will have instant access to world-class content from the region. eMedia Interactive is very excited about this new initiative because we’re bringing to the Caribbean what Hulu has done for content providers around the world, but with an exclusive focus on regional content,” said Tyrone Wilson, CEO of eMedia Interactive.
“The media landscape has changed tremendously over the last few years. Internet-powered smartphones, tablets and connected TVs have changed the way people consume content. iVu Tv will change entertainment in Jamaica, providing a new way for people to access content,” said Wilson.
“There is no shortage of talented content providers, but currently they do not have the funding to take their projects to the next level for the enjoyment of viewers here and abroad, who can enjoy greater choice and better quality content. Our iVu online TV network is the best way to ensure that their content moves from the Caribbean to the world.”
free, premium subscriptions
Available via free and premium subscriptions, the service is underpinned by world-class technology from our partners Brightcove, a leading global provider of cloud-content services.
Targeting a social media and tech-savvy, content-hungry population, iVu TV is set to be the leader in regional online content and is available on-the-go via BlackBerry, Android, iPhone and iPad mobile applications.
Through a unique partnership with Roku Roku streaming player, iVu will also be instantly available on television sets.
“We not only offer content providers a chance to earn from their content online; protection and enforcement of their intellectual property rights online; but also a chance to reach a global market – why should a Cabbie Chronicles or a Contender not also be watched or syndicated in other markets such as the United States and or South Africa? iVu gives them that opportunity,” added Wilson.