Flow, Shaggy's Make A Difference Foundation continue drive
The Bustamante Hospital for Children is set to receive even more support as a result of the joint efforts of the Shaggy Make a Difference Foundation and Flow.
The two groups are now finalising a special feature on the recently held concert and will offer this feature to Flow viewers on the OnDemand platform.
The Flow OnDemand service allows viewers to access movies, features, and other content for short periods through spot purchases. The facility provides another avenue for persons wishing to contribute to the initiative, whether or not they attended the January 7 staging of the show. Viewers will also be part of the enjoyable performances from reggae superstar Shaggy, Eve, Ms Lauryn Hill, Half Pint, Romain Virgo, among others, and will also get an opportunity to see exclusive behind-the-scenes footage of the concert.
Rebecca Packer, head of Shaggy's Make a Difference Foundation, is pleased with the move.
"We are extremely elated to have the support from top companies such as Flow.
"Hearing that they will be raising additional funds for the foundation by making the concert available on Flow OnDemand demonstrates their level of commitment,"
Several benefits
Denise Williams, director of government and corporate affairs at Flow, believes the partnership with the Shaggy Make a Difference Foundation provides several benefits to the Bustamante Hospital for Children.
"We are heartened by the response from Jamaica to Shaggy's call on behalf of the hospital. We have pledged our continued support, leveraging the power of Flow's technology to bring attention to the needs of this important facility that serves the needs of Jamaican children. It's another method for persons to support the initiative resulting in residual benefits," she explained.
Williams noted that this latest move by Flow follows the broadband company powering
The Shaggy Make A Difference Foundation donated approximately 70 pieces of equipment in 2009, and a further 350 pieces from the proceeds raised at the 2010 Shaggy and Friends Concert, totalling US$650,000 in value to the Bustamante Hospital for Children. Flow partnered with the event as the official Internet provider for the 2012 staging.