Avia Collinder, Business Writer
Norman Wright, managing director of Perishables Jamaica Limited, is in the final stages of testing and is weeks away from placing a turmeric-based tea product on the market under its Tops herbal teas brand.
The tea bags will be packaged as Sipacupa Ital Jamaican Turmeric Tea. The spice is more associated with curry.
The product is being marketed for its anti-cancer properties linked to the circumin found in turmeric, among other health benefits.
"We expect to soft launch the product during the next six to eight weeks," Wright told Sunday Business. "We are doing prototype testing at the moment."
Other teas coming
Perishables' line-up already includes peppermint, bissy, ginger mint, cinnamon, cinnamint and cullenmint, ginger, cerasee, lemon grass, pimento, and sarsaparilla. Wright also plans to roll out other teas after the turmeric launch, including one made from guinea hen weed and another from the Moringa leaf.
Wright projects that Sipacupa will initially add revenue of J$2 million to J$3 million to portfolio earnings of J$50 million from Perishables' range of teas.
The anti-cancer potential of active ingredient circumin has been detailed in different medical publications. Circumin is a polyphenol derived from the plant Curcuma longa, commonly called turmeric. Its scientific name is diferuloylmethane.
"Extensive research over the last 50 years has indicated this polyphenol can both prevent and treat cancer. The anti-cancer potential of circumin stems from its ability to suppress proliferation of a wide variety of tumour cells, among other beneficial effects for the disease. It is also described as a potent antioxidant and anti-inflammatory agent," said Wright.
"We expect that the unique product Sipacupa Ital Jamaican Turmeric Tea root bags, attractively packaged and with other products in the range - guinea hen weed, Moringa leaf, Neem leaf, among others - to be launched during the next six months. We expect they will sell themselves," he said.
The new health teas will be distributed for local and overseas markets directly from offices of Perishables Jamaica at 2 Leonard Road in Kingston.
"We expect that we will sell J$2 million to J$3 million of the product during the first year, subject to market acceptance of this innovative method of enjoying turmeric while gaining some of the health benefits. We will focus as usual on exports where we are able to grow our business," Wright said.
Other teas have been developed over a 30-year period with $150 million spent in research and development. Tops, which to date averages J$50 million in annual revenues, expects sales of J$45 million from these older products alone in 2012 which would be 11 per cent more than the $40 million earned in 2011.
These teas are already on offer in Canada, the United Kingdom (UK) the United States and Caricom countries. In all markets, sales ranged between 2-4 per cent increases in 2011.
Tops Jamaican Herbal teas is 31 years old, having opened doors in October 1980. The company is chiefly engaged in manufacturing with primary distributors being Cari-Med Limited in Jamaica; Blessing Trading & Distribution and Montego Distributors Limited in Canada and JLB Imports, Sunshine Tropical and Sunland Foods in the UK.
For Tops, Peppermint teas is the best seller in all markets, followed by cerasee and ginger. The company employs 11 workers directly and 11 indirectly, also purchasing herbs and spices from farmers all across Jamaica, but especially in the south Manchester area.
As noted on the company's website, the herbs and spices used in the production of TOPS Jamaican herbal teas are solar dried and/or sun dried under hygienic conditions that meet Hazard Analysis and Critical Control Point food-safety standards.
"The farming and drying process for herbs and spices has been perfected over many generations to capture the tropical flavour, aroma and taste that is unique to Jamaican herbs and spices."
As part of the processing of dried herbs and spices, ground and un-ground, semi-finished and finished products are sampled and tested for microorganisms by the microbiology laboratory of the Food Storage and Infestation Division of the Ministry of Industry, Investment and Commerce.
Dried herbs and spices are packaged in poly bags while grinding of the dried herbs and spices to the correct particle size, for processing into tea bags, takes place using stainless steel Fitzpatrick-branded hammer mills.
The ground herbs and spices are made pure - 100 per cent - or blended into tea bags using the MAISA bagging machine.
Perishables since its incorporation in October 1980 has developed 16 flavours of teas, manufactured and sold under the Tops brand.
Packages other brands
The company also packages other brands under contract, including Jamaican Country Style, Caribbean Exotic Gourmet, Nature Fresh, Sonita, and Jamaica Bahamas Imports. It also sells ground herbs and spices to Tetley Tea Company Jamaica Limited.
Perishables is the owner of a 20-acre farm that produces some of the dried peppermint and fever grass used in its teas. Additional raw materials are sourced from various local farmers, processors and other suppliers totalling more than 400.
Raw materials that are unavailable locally are acquired from CARICOM countries and other overseas sources, the company said.